All trials were held in front of the Assembly, and the likelihood of success of the prosecution versus the defense rested on the persuasiveness of the speaker. The academic study of persuasion began with the Greeks, who emphasized rhetoric and elocution as the highest standard for a successful politician. Heuristic persuasion, on the other hand, is the process through which attitudes or beliefs are leveraged by appeals to habit or emotion. Systematic persuasion is the process through which attitudes or beliefs are leveraged by appeals to logic and reason. : 7Ĭoercion is a form of persuasion that uses aggressive threats and the provocation of fear and/or shame to influence a person's behavior. Propaganda is a form of persuasion used to indoctrinate a population towards an individual or a particular agenda. Persuasion can also be interpreted as using personal or positional resources to change people. Persuasion is also often used to pursue personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy. In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof. History and political science are interested in the role of propaganda in shaping historical events. : 46 Psychology looks at persuasion through the lens of individual behaviour and neuroscience studies the brain activity associated with this behaviour. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject. Persuasion is studied in many disciplines. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, or behaviours. Persuasion or persuasion arts is an umbrella term for influence. For Sir Walter Elliot, baronet, the hints of Mr Shepherd, his agent, were quite unwelcome. Persuasion, novel by Jane Austen, illustrated by C.
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